Videography became a passion of mine at the age of 16 when I studied Film Studies at A-Level. What started as a hobby eventually evolved into a professional skill, especially when I began working as a Digital Marketer at Leisure Electronics. It was here that I started applying my videography skills to create adverts and, over time, expanded into creating more playful and engaging content for social media.
All of my videography work for BingoPlus (Leisure Electronics) can be found across their social media platforms, ranging from promotional adverts to lighthearted, fun content. I also ventured into creating YouTube videos for BingoPlus, where I experimented with a more playful editing style. You can explore these videos on their official YouTube channel here: https://www.youtube.com/@PlayBingoPlus.
When I first ventured into freelance work to build my experience, I experimented with new techniques and shooting styles tailored to each client's needs. I've worked with a diverse range of clients, from football coaches and drama groups to local businesses. All the video adverts and content I created for these clients can be found on my YouTube channel.
Early in my videography journey, I had the opportunity to work with the Labour Party, creating video adverts for their local campaigns. I produced three videos for Councillor Peter North, which had a significant impact on his campaign. In the Bricknell Ward (Hull), he won by a landslide, and the videos played a crucial role in that success.
As a frequent traveler, I enjoy exploring different cultures and the architecture of cities. This passion has led me to create videos that capture the essence of these places. Inspired by filmmakers like Wes Anderson, I began experimenting with still, symmetrical shots of architecture, adding my own unique twist with creative transitions. I use my surroundings to craft these transitions, incorporating the structures around me into the video’s flow. You can see examples of this style in my videos "Amsterdam 2024: Created by Peter North" and "London 2024: Created by Peter North."
In addition to the visual elements, I am deeply influenced by music. I believe music plays a key role in setting the tone of a video. I often use it to enhance my cut transitions, and more recently, I've been experimenting with music to help tell a story. An example of this can be seen in my video "What More Could You Need: Created by Peter North."
In September 2024, I took a major step forward in my videography journey by writing and producing a short film titled "We Were." I wrote the script, sourced the actors, and started shooting. After a day of shooting, I started editing. When editing, I realised that the film could take so many different approaches. I created the short film which can be found on my Youtube: https://www.youtube.com/@ByPeterNorth.
